Transforming Digital Experiences
Through Innovation
A comprehensive redesign that increased user engagement by 300% and improved conversion rates through data-driven design decisions and modern UX principles.
OVERVIEW
Project Overview
Understanding the context and goals of this transformative project
The pet category on Amazon is one of the most competitive and fastest-growing marketplaces, dominated by established national brands, aggressive private labels, and rising advertising costs year over year. For emerging brands like PREPAW, visibility alone is not enough—success depends on strong SEO relevance, high conversion efficiency, and disciplined advertising execution.
PREPAW partnered with AMZEXACT to move beyond short-term sales tactics and build a scalable, defensible Amazon business. The focus was on strengthening the brand foundation, improving operational efficiency across listings and advertising, and driving consistent, long-term year-over-year growth in one of Amazon’s most competitive categories.
CHALLENGE
Business Challenges Identified
After a deep audit, AMZEXACT identified the following bottlenecks:
- Listings were under-optimized for Amazon SEO, limiting organic discoverability
- Visual assets were not conversion-led, impacting CTR and CVR
- PPC performance lacked full-funnel structure, limiting scale efficiency
- Growth relied too heavily on paid traffic without compounding organic lift
- No clear KPI framework connecting listings, ads, and revenue
The objective was not just growth, but controlled, repeatable, and scalable growth.
SOLUTION
AMZEXACT A–Z Growth Framework
A strategic, user-centered design process that delivered exceptional results
Research & Discovery
Conducted user interviews, surveys, and competitive analysis to understand user needs and market trends. Created detailed user personas and journey maps to guide design decisions. Analyzed analytics data to identify pain points and opportunities for improvement.
Design & Prototyping
Developed wireframes and high-fidelity prototypes using modern design principles. Focused on creating an intuitive information architecture and visually appealing interface. Used design systems to ensure consistency across all touchpoints and devices.
Testing & Iteration
Conducted usability testing sessions with real users to validate design decisions. Iterated based on feedback to refine the user experience and ensure accessibility. Performed A/B testing to optimize conversion funnels and key user flows.
Development & Launch
Worked closely with the development team to ensure pixel-perfect implementation. Launched the redesigned platform with comprehensive analytics tracking. Monitored performance metrics and gathered user feedback for continuous improvement.
1. Listing Optimization & Brand Foundation (SEO + CVR)
Before scaling traffic, AMZEXACT rebuilt PREPAW’s listing and brand infrastructure, which is the single most critical factor for sustainable Amazon growth.
Why This Was Required
On Amazon:
- Poor SEO = low impressions
- Weak images = low CTR
- Weak copy = low conversion
- Low conversion = high CPC & poor ACOS
Scaling ads without fixing listings increases cost and limits growth.
What AMZEXACT Executed
🔍 SEO & Keyword Architecture
- Advanced keyword mining using search volume, relevance, intent, and rankability
- Keyword segmentation into:
- Primary (rank-driving)
- Secondary (conversion support)
- Long-tail (defensive + organic scale)
- Strategic keyword placement across:
- Titles
- Bullets
- Backend search terms
- A+ content indexing layers
Result:
Improved keyword indexing, stronger organic impression share, and higher relevancy scores for PPC.
✍️ Listing Copy Optimization
- Benefit-led bullets aligned with buyer psychology
- Objection-handling copy to reduce hesitation
- Compliance-safe, algorithm-friendly structure
🧩 KPIs Impacted
- Conversion Rate (CVR)
- Add-to-Cart Rate
- Sales Velocity
🖼 Image Optimization (CTR + CVR)
- Hero image optimized for mobile CTR
- Feature-benefit visuals to reduce bounce rate
- Comparison and lifestyle images to support decision-making
🧩 KPIs Impacted:
- Click-Through Rate (CTR)
- Session-to-Order Conversion
🔍 A+ Content Optimization
- Brand storytelling modules to build trust
- Feature education to reduce returns
- Comparison charts to increase SKU cross-sell
🧩 KPIs Impacted
- Conversion Rate
- Time on Page
- Brand Recall
🏬 Storefront & Brand Store
- Funnel-aligned Brand Store architecture
- Clear category segmentation
- PPC landing path optimization
🧩 KPIs Impacted:
- Store Engagement Rate
- Assisted Conversions
- Brand Halo Sales
2. Sales Performance & Commercial KPIs
With optimized listings and brand assets, PREPAW achieved strong commercial performance:
Interpretation
- Strong buyer intent
- Effective multi-unit purchase behavior
- Healthy balance between volume and value
Key Sales Metrics
- Total Order Items: 3,122
- Units Ordered: 3,132
- Units Ordered: $112,772.04
- Average Units per Order: 1.75
- Average Order Value (AOV): ~$36
3. Pricing & Revenue Optimization
AMZEXACT aligned pricing strategy with demand elasticity and competitive positioning.
Actions Taken
- Strategic price benchmarking
- Offer alignment to improve Buy Box stability
- Conversion-focused price testing
KPIs Impacted
- Revenue per Session
- Units per Order
- Margin Stability
4. Full-Funnel PPC Strategy & Execution
Funnel Mapping
- Awareness: Sponsored Brands, Display Prospecting
- Consideration: Category & competitor targeting
- Conversion: High-intent Sponsored Products
- Defense: Brand protection & retargeting
Campaigns were optimized daily, weekly, and monthly using a strict KPI hierarchy:
- ACOS
- TACOS
- CVR
- CPC
- Impression Share
- New-to-Brand contribution
📊 Lifetime PPC Performance
- Total Ad Spend: $139,335.69
- Ad-Attributed Sales: $1,148,523.61
- ACOS: 12.10%
ROAS: 8.26x
📈 Year-over-Year (YoY) PPC Growth Analysis
The performance trend shows true compounding growth:
- Spend scaled gradually while maintaining efficiency
- Revenue growth consistently outpaced spend growth
- ACOS remained stable despite increased competition
- ROAS held strong over multiple years, indicating account maturity
Key Insight
PPC transitioned from a growth accelerator to a predictable revenue engine, supported by strong listings and brand assets.
Final Business Outcome
Through AMZEXACT’s A–Z Amazon Growth System, PREPAW achieved:
✔ $1.14M+ in PPC-driven revenue
✔ 12.1% ACOS at scale
✔ Strong YoY growth with controlled efficiency
✔ High-converting, SEO-optimized listings
✔ Sustainable balance between paid and organic growth
✔ A defensible Amazon brand built for long-term scale
Why AMZEXACT
AMZEXACT doesn’t just run Amazon ads or optimize listings.
We engineer Amazon growth systems that scale profitably, predictably, and sustainably.