PAWLABS Ă— AMZEXACT
Scaling a Premium Pet Supplement Brand on Amazon
The pet supplement category on Amazon is one of the most competitive and trust-sensitive categories, characterized by:
- High CPCs and rising advertising costs
- Aggressive private labels and legacy brands
- Customers who demand education, credibility, and proven value
PAWLABS partnered with AMZEXACT to build a scalable, premium Amazon growth system—focused on long-term profitability, operational efficiency, and sustained year-over-year growth without competing on price.
Starting Point
When AMZEXACT began working with PAWLABS:
- Monthly Amazon revenue was approximately $17,000
- Listings were under-optimized for SEO and conversion
- Premium positioning was not fully leveraged
- PPC lacked a structured, scalable framework
The challenge was clear:
scale to consistent six-figure monthly revenue while maintaining the highest price point in the category ($59.95).
Monthly
AMZEXACT Growth Strategy (A–Z)
phase-1
Listing Optimization & Brand Foundation
Before scaling traffic, AMZEXACT rebuilt the entire listing and brand infrastructure, which is critical in the pet supplement category where trust directly impacts conversion.
âś“ SEO & Keyword Architecture:Â
- Advanced keyword research covering high-intent, condition-based, and benefit-driven search terms
- Strategic keyword mapping across:
- Titles
- Bullet points
- Backend search terms
- A+ content indexing layers
âś“ Conversion-Focused Copy:
- Benefit-driven messaging aligned with pet owner psychology
- Clear ingredient, dosage, and outcome communication
- Objection handling to justify premium pricing
âś“ Image Optimization
- Mobile-first hero images to improve CTR
- Ingredient transparency visuals
- Benefit and comparison panels to reduce price resistance
âś“ A+ Content:
- Education-led modules to build trust
- Brand storytelling and differentiation vs lower-priced competitors
âś“ Storefront & Brand Store:
- Funnel-based Brand Store architecture
- Optimized landing paths for PPC traffic
- Improved brand engagement and assisted conversions
âś“ Impact
- Stronger keyword indexing and organic visibility
- Higher CTR and conversion rates
- Improved PPC efficiency due to higher listing relevance
- Solid foundation to scale ads without margin erosion
phase-2
Premium Pricing Strategy
PAWLABS maintained the highest price point in the category throughout the scaling phase.
- Product Price: $59.95
- Average Selling Price: consistently $59.40–$59.90
- No race-to-the-bottom discounting
Why This Matters
- Higher AOV improved revenue efficiency
- Strong listings absorbed price resistance
- Ads scaled profitably despite premium positioning
Sales Performance
Sales Performance & Commercial Metrics
Jan 1, 2025 – Nov 30, 2025 Performance
Before scaling traffic, AMZEXACT rebuilt the entire listing and brand infrastructure, which is critical in the pet supplement category where trust directly impacts conversion.
âś“ Ordered Product Sales: $909,218.90
âś“ Total Order Items: 14,592
âś“ Units Ordered: 15,198
âś“ Average Units per Order: 1.04
âś“ Average Sales per Order: $62.31
âś“ Year-Over-Year Growth (Same Date Range)
- Previous year sales: $267,377.00
- Previous year order items: 4,324
- Previous year units sold: 4,474
👉 Growth was driven by volume and visibility, not price cuts.
âś“ YoY Growth Results
- Sales: +240.05%
- Order Items: +237%
- Units Sold: +239%
- Avg Sales per Order: +0.76%
- Avg Units per Order: +0.97%
Monthly Scaling Proof
Monthly Revenue Growth
PAWLABS showed consistent month-over-month scaling:
The brand successfully crossed and stabilized at $100K+ monthly revenue.
Lifetime Commercial Totals (From Business Reports)
- Total Ordered Product Sales: $1,307,340.95
- Total Units Sold: 21,859
- Total Order Items: 21,026
- B2B Revenue: $16,305.73
- B2B Units: 272
This highlights additional incremental growth from Amazon Business buyers.
PPC Performance (Lifetime)
AMZEXACT implemented a profit-first, full-funnel PPC strategy.
âś“ Lifetime PPC Metrics
- Ad Spend: $63,637.21
- Ad-Attributed Sales: $392,872.71
- ROAS: 6.17
- ACOS: 16.20%
âś“ What This Demonstrates
- Strong scalability in a competitive category
- Sales consistently outpaced ad spend
- Premium pricing did not limit PPC efficiency
The performance trend shows controlled scaling, not short-term spikes—indicating a mature, system-driven account.
Final Outcome
Through AMZEXACT’s A–Z Amazon growth framework, PAWLABS achieved:
- Scale from ~$17K/month to $100K+ per month
- Over $900K in sales within 11 months
- 240%+ year-over-year growth
- 15–16% ACOS while scaling
- Maintained highest price point in the category
- Strong SEO, conversion, and PPC alignment
- A premium, defensible Amazon brand built for long-term growth
Why AMZEXACT
Most agencies manage ads or rewrite listings.
AMZEXACT builds Amazon growth engines. We combine search dominance, conversion science, brand storytelling, and data-driven advertising to help brands scale faster—without sacrificing margins or brand value.