Living Balance
Amazon Growth Case Study
How AMZEXACT scaled a commoditized Amazon product to six-figure monthly revenue without price discounts or margin erosion.
Brand
Category
Marketplace
Engagement
Business Context
Disposable cups are a highly commoditized and margin-sensitive category on Amazon.
Competition is intense, CPCs continue to rise, and most sellers rely on price cuts to maintain
volume, often destroying profitability.
Living Balance partnered with AMZEXACT over two years ago with a strict business
requirement: Product prices could not be reduced.
Profit margins had to be protected.
Growth had to come from efficiency, SEO, conversion optimization, and disciplined
advertising—not discounts.
Key Business Challenges
2. Listing Suppression, Indexing & Visibility Issues
- Keyword indexing instability across variations
- Periodic suppression impacting organic sales
- Reduced discoverability in competitive search terms
1. Rising Advertising Costs & Margin Pressure
- CPC inflation across generic keywords
- Declining ad efficiency industry-wide
- No flexibility to reduce product price
4. Scaling Without Compromising Unit Economics
- Growth had to be profitable and repeatable
- No short-term volume tactics allowed
3. Conversion & Brand Trust in a Commodity Category
- Buyers comparing on price and reviews
- Need to protect conversion rate without discounts
AMZEXACT Strategy
Sales Performance & YoY Growth (Core Business KPIs)
Period: June 15, 2025 – July 14, 2025
Product Sales:
$128,912.02
Total Order Items:
1,029
Units Ordered:
1,373
Units per Order:
1.33
Sales per Order:
$125.28
Year-over-Year Comparison
Same Date Range| KPI | YoY Change |
|---|---|
| Order Items | +15% |
| Units Ordered | +5% |
| Revenue | +9.43% |
| Avg Units / Order | -8.9% |
| Avg Sales / Order | -5.25% |
Expert Interpretation
- Revenue growth outpaced unit growth, confirming pricing integrity
- Slight decline in units/order is expected in a commodity category under rising prices
- Net result: higher total revenue without margin-eroding tactics
PPC Performance & Advertising Efficiency
PPC Performance (Same Period)
Ad Spend:
$13,569.98
Ad-Attributed Sales:
$71,400.90
Orders from Ads:
593
ACOS:
19.01%
Key PPC KPIs (Derived)
Performance metrics highlighting paid advertising efficiency and scalability.
Why This Matters
- Sub-20% ACOS is a strong profitability indicator in a commodity category.
- PPC enabled scalable growth without forcing price reductions.
- Paid ads reinforced organic momentum rather than replacing it.
SEO, Indexing Recovery & Amazon’s Choice
Since pricing was fixed, organic relevance and trust signals became the primary growth levers.
Actions Taken:
- Full SEO and indexing audit across all variations
- Fixed parent-child and backend conflicts causing suppression
- Rebuilt keyword architecture for high-intent indexing
- Ensured policy-safe compliance across listings
Results
- Stable keyword indexing across variations
- Improved organic visibility
- Amazon’s Choice badge achieved on key SKUs — a critical trust and conversion signal in a price-sensitive category
A+ Content Optimization (Conversion KPI Lever)
Impact
- Higher conversion rate at the same price point
- Reduced buyer hesitation
- Improved revenue per session
What We Optimized
- Use-case driven A+ layouts
- Clear food-safety and quality messaging
- Reinforced brand credibility and sustainability promise
Storefront Optimization & Brand Value Creation
Over the 2-year partnership, AMZEXACT repositioned Living Balance from a “generic disposable product” into a recognized, trusted brand.
Store Strategy:
- Product grouping by use-case and pack size
- Brand story and sustainability positioning
- PPC-friendly landing paths
Results
- Higher dwell time
- Improved assisted conversions
- Stronger brand recall in repeat-purchase behavior
Profitability Without Price Cuts (Critical Constraint)
At no point were product prices reduced to drive growth.
All results were achieved through:
- SEO accuracy
- Conversion optimization
- PPC efficiency
- Brand trust and content depth
Margins remained protected while revenue scaled.
Results
- Higher dwell time
- Improved assisted conversions
- Stronger brand recall in repeat-purchase behavior
Final KPI-Driven Outcome
After 2+ years of partnership with AMZEXACT, Living Balance achieved:
Why AMZEXACT
We build data-driven Amazon growth systems—combining SEO, conversion optimization, brand positioning, and disciplined PPC—to deliver profitable, defensible growth even in the most competitive categories.