Amazon DSP: A Game-Changer for Amazon Sellers
Powerful programmatic advertising to give your business an unfair Amazon advantage
Approach to Amazon Demand-Side Platform
Amazon DSP is a powerful platform for audience planning, creative deployment, inventory buying, and performance measurement across the Amazon ecosystem. As a specialized Amazon DSP advertising agency, AmzExact helps brands leverage this technology to reach high-intent audiences and scale efficiently.
Beyond product launches, we use advanced audience targeting and dynamic display ads to drive profitable growth, improve campaign efficiency, and reduce wasted effort—supporting long-term success for your Amazon business.
Amazon DSP Is a Game-Changer for Amazon Sellers
Amazon remains one of the most powerful forces in modern commerce, driving a significant share of online and retail purchases. A major contributor to this dominance is Amazon Prime, which strengthens customer loyalty through fast shipping, convenience, and premium service—creating a high-intent buyer ecosystem.
For brands, this scale and loyalty translate into massive opportunity. Amazon’s continued growth and Prime-driven engagement highlight why success on the platform requires a strategic Amazon marketplace approach designed to capture demand, build trust, and scale efficiently.
How Does Amazon DSP Work?
At AmzExact, we take a holistic, consulting-led approach to Amazon marketing, designing integrated strategies tailored to how your products compete and convert on the Amazon marketplace. We recognize that every brand is unique, and our solutions are built specifically around your product mix, category dynamics, and growth goals.
Our experienced Amazon growth team emphasizes collaboration, competitive intelligence, and data-backed strategy to deeply understand your customer base and what drives purchasing decisions. As a performance-focused Amazon consulting and marketing agency, our goal is to give your business a sustainable competitive edge—using research-driven execution to elevate visibility, strengthen conversion, and raise the bar for your Amazon sales performance.
Getting Started with Amazon DSP
Adding Amazon DSP advertising to your media strategy unlocks access to exclusive Amazon shopper data, advanced audience insights, and programmatic buying tools. These capabilities allow brands to reach high-intent audiences and optimize campaigns with precision.
Here’s how Amazon DSP campaigns can support your Amazon business—driving smarter targeting, stronger performance, and scalable growth across the customer journey.
Leverage the Perfect Ads with Pixelization and Data Management
Amazon DSP equips brands with advanced audience targeting capabilities to reach the most relevant shoppers at the right time. By deploying tracking pixels, leveraging Amazon’s audience data platform, and activating first-party CRM data through hashed audiences, advertisers can deliver highly personalized and effective ad experiences.
This approach enables precision targeting, smarter prospecting, and improved campaign performance across the Amazon advertising ecosystem.
Relevant Ads for High Intent Audiences on All Devices
Only Amazon DSP enables advertisers to programmatically advertise display and video ads on Amazon sites, mobile apps, devices, owned-and-operated sites and apps (such as Fire TV Stick, Zappos, and IMDb), and large third-party exchanges. Amazon DSP gives you custom flexibility, transparency, and control to reach audiences with the right ads in the right places.
Increase Campaign Effectiveness For the Customer’s Journey
Amazon DSP allows you to use real buyer awareness to generate and segment audiences, scaling efforts across the sales funnel and on multiple platforms. Investing in this kind of prospecting enables brands to measure campaign effectiveness through the customer journey. This data can then be used in campaign optimization, updating the phases of the funnel for new and existing customers.
How Amazon DSP Makes a Difference
Proprietary Amazon First-party Data
Dynamic Ads Fueled by Machine Learning
Actionable Insights and Unified Measurement
Comprehensive and Unique Inventory
The Flexibility and Transparency of Successful Optimization
Analyze the effectiveness of your campaigns and make actionable changes based on data driven analysis. Your ads will only continue to get more effective for your audiences.
