Report to stakeholders
Give leadership a concise view of movement, priorities and the decisions waiting for them.
Reporting 2.0 / Amazon & ecommerce
See the numbers. Know the next move.
Amazon gives you data everywhere. We connect the signals that matter—sales, advertising, conversion, margin and stock—so your team can make clearer decisions, faster.
The business question
What changed—and what should we do?
EarlierRecent
A real source report
Start with evidence you can inspect.
This published Amazon Ads capture shows campaign performance over a defined period. In Reporting 2.0, the point is to connect a source like this to sales, product economics and account conditions before recommending a move.
See the PPC management page ↗
Why clearer reporting matters
Useful to the specialist. Clear to the decision-maker.
The detail should be there when you need it. The main story should never get buried inside it.
See the whole account
Read ads, sales, conversion and operational signals together—not as separate wins and problems.
Make informed decisions
Connect what changed to its likely causes before shifting budget or changing the plan.
Know the numbers that matter
Keep a relevant, consistent view instead of asking every stakeholder to interpret a raw export.
From data to direction
A report should answer the question behind the number.
A spike or dip rarely explains itself. Our reporting rhythm connects the metric to the product, campaign and account conditions around it.
01 / Spot the changeWhat moved?
Start with the meaningful shift, not a wall of metrics.
Spot the change.
Look across sales, traffic, conversion, media efficiency and availability. Separate normal variation from a signal worth investigating.
Find the cause.
Read the shift at SKU and campaign level. Did demand change, the offer weaken, stock tighten, or spend move to a different product?
Decide what happens next.
Turn findings into a ranked action, a responsible owner and a point to review whether the change worked.
What comes into focus
The whole account, without the noise.
The exact view depends on your business. These are the signals we bring together when the data is available and relevant.
Sales & product economics
Revenue, units, product mix, fees and contribution context—so growth is not mistaken for profit.
Advertising & demand
Spend, attributed sales, search terms, placements and efficiency, read alongside total account movement.
Traffic & conversion
Sessions, buyability, detail-page changes and shopper signals that help explain whether visits become orders.
Stock & account issues
Availability, suppressed listings and other account conditions that can interrupt an otherwise good plan.
A clearer handoff
Built for the people who have to make the call.
A founder may need the big picture. A channel lead may need the SKU detail. A finance lead needs to know whether the economics hold. The same reporting system should serve each conversation.
01Keep the business question visible.
02Separate observation from interpretation.
03End with actions, owners and follow-up.
The working rhythm
The right detail at the right moment.
Spot exceptions early.
Keep an eye on changes that may need prompt action, such as stock, spend or listing health.
Explain the movement.
Compare the recent trend with the work completed, then agree on the next focused actions.
Make the bigger call.
Step back to product economics, channel priorities and the next investment decision.
Relevant brand work
The numbers become useful when they tell the product story.
These existing AMZEXACT studies show different views of performance. Each source and time period should be read on its own terms.
PAWLABS / Amazon US
Compare sales growth with the wider account.
+240.05%Ordered product sales, year over yearThe study separates its sales comparison from the paid-media reporting period.
Read the case study ↗
Living Balance / Amazon US
Put the commercial and ad views side by side.
$128.9KOrdered product sales in 30 daysA dated Seller Central snapshot and a separate ad view give context to a margin-sensitive category.
Read the case study ↗
JANUA / Amazon US
Connect product presentation to paid media.
5.24×PPC return on ad spend in supplied captureProduct education and advertising are considered together rather than as isolated work.
Read the case study ↗Brand work
Brands behind the work.
Client feedback
Hear it from the people we work with.
The same six client videos and stories featured on our homepage.
Great Amazon UK account management. Professional, reliable, and very knowledgeable. Communication was excellent and the account was managed smoothly.
Emeti DJJ Reveal
Your next move
Stop collecting reports. Start using them.
Let’s look at what your account already tells us, which questions remain unanswered and where a clearer view could help most.
Request a free account audit ↗