Share Amazon performance clearly
Give founders and channel leads a concise view of Amazon sales, advertising, stock and the decisions waiting for them.
LESS DASHBOARD-HOPPING. BETTER DECISIONS.
Amazon Marketplace Reporting and Analytics
Know where the sales are coming from, where costs are creeping up, and what needs attention. We turn scattered account data into reporting you can use to make your next move.
The business question
What changed—and what should we do?
EarlierRecent
A real source report
Read Amazon advertising data in context.
This Amazon Ads screenshot shows campaign results for a defined period. Reporting 2.0 connects source data with sales, product costs, and account conditions before recommending an action.
See the PPC management page ↗
Why clearer Amazon reporting matters
Clear Amazon reports for better business decisions.
Keep the detail your specialists need and explain the decisions it supports for the wider team.
Connect account performance
Review sales, advertising, conversion, and inventory together, using consistent definitions rather than isolated dashboard totals.
Make informed decisions
Connect what changed to its likely causes before shifting budget or changing the Amazon growth plan.
Focus on useful ecommerce metrics
Choose measures that answer your team’s questions, with clear definitions and an explanation of missing inputs.
From Amazon data to direction
From Amazon performance data to a clear action.
Review sales, conversion, and ad changes at product and campaign level, alongside stock, pricing, and the other account conditions that may explain them.
01 / Spot the changeWhat moved?
Start with the meaningful Amazon or ecommerce shift, not a wall of metrics.
Spot the change.
Look across Amazon sales, traffic, conversion, advertising efficiency and availability. Separate normal variation from a signal worth investigating.
Find the cause.
Read the shift at ASIN, SKU and campaign level. Did demand change, the offer weaken, stock tighten, or spend move to a different product?
Decide what happens next.
Turn the ecommerce findings into a ranked action, a responsible owner and a point to review whether the change worked.
Amazon & ecommerce signals
What Amazon marketplace reporting services include.
Your reporting scope follows the decisions you need to make and the data available from your Amazon account and business records.
Amazon sales and product economics
Review revenue, units, product mix, and available cost inputs without presenting sales growth as profit growth.
Amazon PPC reporting
Track spend, attributed sales, search terms, and relevant efficiency measures alongside total account sales.
Traffic and conversion analysis
Review sessions, order conversion, offer availability, and listing changes to understand how visits become purchases.
Stock & account issues
Inventory availability, suppressed listings and other Amazon account conditions that can interrupt an otherwise good plan.
A clearer ecommerce reporting handoff
Reporting for founders, channel teams, and finance.
Founders may need a concise sales and priority view; channel teams need ASIN and campaign detail. Finance needs defined cost inputs. Reports should make those perspectives comparable without hiding limitations.
01Keep the Amazon business question visible.
02Separate reported data from interpretation.
03End every ecommerce report with actions, owners and follow-up.
The Amazon reporting rhythm
A reporting cadence matched to your decisions.
Spot exceptions early.
Monitor inventory, advertising spend, listing health and other Amazon changes that may need prompt action.
Explain the movement.
Compare recent Amazon sales and advertising trends with the work completed, then agree on the next focused actions.
Make the bigger call.
Step back to product economics, marketplace priorities and the next ecommerce investment decision.
Amazon reporting in practice
Amazon numbers become useful when they tell the product story.
These AMZEXACT case studies show different Amazon sales, advertising and conversion views. Each report source, metric definition and time period should be read on its own terms.
PAWLABS / Amazon US
Compare sales growth with the wider account.
+240.05%Ordered product sales, year over yearThe study separates its sales comparison from the paid-media reporting period.
Read the case study ↗
Living Balance / Amazon US
Put the commercial and ad views side by side.
$128.9KOrdered product sales in 30 daysA dated Seller Central snapshot and a separate ad view give context to a margin-sensitive category.
Read the case study ↗
JANUA / Amazon US
Connect product presentation to paid media.
5.24×PPC return on ad spend in supplied captureProduct education and advertising are considered together rather than as isolated work.
Read the case study ↗Brand work
Brands behind the work.
Amazon client feedback
Hear from brands supported across Amazon.
These client stories discuss Amazon account management, advertising and marketplace growth—the work that gives reporting its commercial context.
Great Amazon UK account management. Professional, reliable, and very knowledgeable. Communication was excellent and the account was managed smoothly.
Emeti DJJ Reveal
Before we start
Amazon and ecommerce reporting FAQs
What does Amazon reporting and analytics include?
The service can include sales, PPC, inventory, and contribution reporting, with metric definitions agreed during onboarding. Reports explain material changes, missing information, and the actions those findings support.
What data do you need for Amazon performance reporting?
We agree on account permissions and report sources, then identify the cost and operations inputs needed from your team. Missing product costs, freight, or returns information is flagged—not assumed to be zero.
Can Amazon reports show product profitability?
They can support contribution or profit estimates when cost records are complete and definitions are consistent. Revenue and ad-attributed sales alone do not establish profit; the report explains the calculation and its limitations.
How often will we receive Amazon reports?
The proposal defines report delivery, reviews, and any exception alerts. Frequency follows your operating decisions and scope rather than an implied real-time or round-the-clock service.
Why can Amazon reports show different sales totals?
Reports may use different attribution windows, order or shipment dates, time zones, currencies and adjustment rules. We reconcile definitions before interpreting a difference as a performance problem.
Who owns the reports and data?
Your business retains its account data. Report formats, access, exports and the handover process should be specified in the engagement scope.
Your next Amazon reporting move
Turn Amazon reports into practical decisions.
Tell us which sales, advertising, or inventory questions your current reports leave unanswered.
Request a free Amazon audit ↗