Amazon DSP display campaigns
Use eligible display inventory to introduce relevant products or re-engage audiences, with creative that explains the offer clearly.
GIVE YOUR BRAND MORE CHANCES TO BE CHOSEN
Amazon DSP Agency. Reach Beyond Search.
Reach shoppers before they search and reconnect after they’ve shown interest. We plan audience-led campaigns around your products, your budget, and the buying moments that matter to your brand.
BRANDS BEHIND OUR WORK
WHY BRANDS CONSIDER DSP
What can Amazon DSP add to your media plan?
Amazon DSP supports audience-led advertising using Amazon's shopping and streaming signals across eligible inventory. The opportunity depends on matching the audience, creative, and media plan to the right product and business goal.
01Audience signalsPlan from relevant shopping, browsing, and streaming signals where available.
02Broader supplyConsider placements on Amazon properties and eligible third-party sites and apps.
03Connected measurementRead awareness and engagement alongside downstream business outcomes.
BEFORE ACTIVATION
Check readiness before investing in Amazon DSP.
Amazon DSP should serve a defined audience and media objective. We review product pages, creative, existing advertising, budget, and measurement before recommending a campaign.
Define the role first: introduce the brand, re-engage interested shoppers, or support a product launch. That objective guides audience selection, creative, and reporting.
RETAIL READINESSIs the offer ready?
Content, reviews, stock, pricing, and the destination need to support the traffic.
BUSINESS CASEDoes the goal justify it?
Budget and measurement should match the buying cycle—not a generic media target.
CREATIVE SYSTEMIs there a message to test?
The ad should give each audience a compelling reason to take the next step.
ONE CONNECTED MEDIA PLAN
Plan display, video, and audience-led media.
Choose formats around the audience and campaign objective, using only the inventory and features available to your account.
Online video advertising
Use video to demonstrate the product and explain benefits where the audience, creative, and available placements fit the objective.
Streaming and audio opportunities
Assess broader formats when access, creative, budget, and measurement support a meaningful test.
HOW WE WORK
Our Amazon DSP campaign management process.
Connect audience research, creative, campaign controls, and reporting to your wider Amazon plan.
Discovery conversation
Understand your products, growth goals, current media, and the constraints behind the numbers. We agree what DSP would need to accomplish before recommending it.
Audience and account review
Review retail readiness, existing ads, product economics, audience options, and measurement. Identify any listing or Sponsored Ads fixes that should come first.
Shared strategy and onboarding
Align on audience roles, creative needs, budget, access, campaign controls, reporting, and ownership. Your team knows what will launch and why.
DSP creative and campaign setup
Match messages with the agreed audiences and eligible formats. Define budgets, exclusions, frequency controls, and the evidence needed to evaluate the test.
Agreed check-ins
Review pacing, delivery, creative response, and emerging issues together. We explain what changed and what we are adjusting next.
Monthly performance review
Connect media signals with sales context and the wider Amazon plan. Keep, refine, or stop what the evidence supports.
MEASUREMENT WITH CONTEXT
Measure DSP against its campaign objective.
Reach, engagement, and attributed sales answer different questions. We explain which signals are available and avoid treating attribution as proof that every sale was caused by the campaign.
WHAT WE WATCHOBJECTIVE → SIGNAL
AwarenessQualified reach · frequency · video response
ConsiderationProduct views · detail-page engagement
AcquisitionNew-to-brand signals · sales context
EfficiencySpend · overlap · downstream performance
QUESTIONS WORTH ASKING
Amazon DSP agency FAQs
What is Amazon DSP?+
Amazon DSP is a demand-side platform for programmatic media buying. It can help advertisers reach new and existing audiences through eligible Amazon and third-party supply using display, video, audio, and other formats. Amazon Ads explains the platform here ↗
Platform update, 6 October 2026: Amazon announced Amazon Ads Agent on 29 September 2026. Availability differs by market and capability, with further features rolling out over the coming months. We confirm the tools enabled in your account before planning activation.
When is Amazon DSP suitable for a brand? +
Consider DSP when you have a clear audience objective, a ready product experience, suitable creative, and a testing budget. We assess whether Sponsored Ads or listing improvements should take priority.
Why might DSP be useful for our brand?+
It can add audience-led reach and re-engagement beyond search placements. The value depends on your products, margins, creative, audience plan, and the ability to measure outcomes—not on DSP being inherently better than another channel.
What is needed to start Amazon DSP management? +
We review the business goal, destination pages, account access, eligible formats, creative, and budget. The proposal defines campaign responsibilities and measurement before activation.
How does Amazon DSP differ from Sponsored Ads? +
Sponsored Ads and DSP serve different advertising roles. DSP can add broader audience-led reach and re-engagement to a plan that also uses Sponsored Ads; the appropriate mix depends on your account and objectives.
Where can DSP ads appear?+
Eligible Amazon properties and third-party sites or apps may be available across display, video, audio, and other formats. Specific inventory varies by region, account, and campaign type.
What is the difference between self-service and Amazon managed service?+
Amazon offers self-service access for advertisers who manage campaigns themselves and a managed-service route with Amazon consultative support. Eligibility and minimum spend can differ by country and arrangement. We discuss the suitable route after reviewing your account rather than promising a fixed minimum.
How do you measure Amazon DSP performance? +
Measures follow the campaign goal and available reporting. We assess relevant reach, engagement, and attributed sales signals alongside the wider account, with attribution limitations explained.
How do you limit wasted reach?+
We plan audience exclusions, frequency controls, budgets, and creative tests before launch, then review delivery and overlap regularly. Controls and reporting depend on the campaign setup and available platform features.
THE NEXT DECISION
Is Amazon DSP right for your next growth stage?
Share your current Amazon goals and account position. We’ll look at the role DSP could play—and what should happen first.
Request a focused reviewClient feedback
Hear it from the people we work with.
Real conversations, in our clients’ own voices.
Great Amazon UK account management. Professional, reliable, and very knowledgeable. Communication was excellent and the account was managed smoothly.
Emeti DJJ Reveal