Brand A, a well-known premium beauty brand, found itself facing a significant challenge. Despite having a solid foothold and a long-established presence in the market, the company hit a growth roadblock.

2022 Growth


2023 Growth



The challenge


  1. Reviving and rejuvenating their stagnant sales while stimulating year-on-year growth.
  2. Scaling down their TACoS to a more manageable 10%, ensuring that their advertising efforts weren’t burning a hole in their pocket but contributing positively to their profitability.


Understanding these challenges, AMZEXACT crafted a comprehensive plan that encompassed various efficient strategies and techniques.

This included the implementation of the Amazon Retail Ready Baseline, equipped with sparkling, optimized images and a well-structured SEO approach.

Moreover, the advertising strategy underwent a significant revamp with campaigns tailored to foster increased relevance via highly efficient and targeted initiatives.

The action plan consisted of the following critical steps:

  • SEO Optimization: By leveraging proven strategies, AMZEXACT aimed to enhance product visibility, drive a higher volume of organic traffic, and boost Brand A’s digital exposure.
  • Image Creation: The plan also included designing top-notch, engaging images that accentuated the product’s features and drew the attention of potential customers.
  • Advertising & DSP Management: Through a careful restructuring and diligent management of advertising campaigns, the plan aimed to amplify Brand A’s ROI.

The Results


The results of the comprehensive plan exceeded all projected expectations. Brand A not only witnessed an exceptional surge in sales volumes, but they also surpassed their initial TACoS reduction goal.

Snapshot of the impressive results:

  • 2021: This was the starting point for Brand A. They were battling stagnancy with a total sales figure of $2,950,000. The challenge set out was clear – re-ignite growth and optimize TACoS.
  • 2022: Post the implementation of AMZEXACT’s strategies, Brand A experienced a revolutionary turnaround in their fortunes. Their sales shot up to an impressive $5,575,000, marking an outstanding 91% increase from the previous year. This significant leap was a clear indicator of the effectiveness of the new approach.
  • 2023: The positive trend didn’t stop at 2022. Instead, it maintained its momentum into the following year. Sales figures reached a noteworthy $9,890,000. This was an equally impressive 77% growth from the 2022 numbers, proving the sustainability and effectiveness of the strategies implemented.
  • TACoS Reduction: Amid this period of extraordinary growth, AMZEXACT successfully achieved brand A goals of reducing TACoS % but also increasing year over year sales.
    AMZEXACT successfully reduced their TACoS to an impressive 8.9%, showcasing the effectiveness of their revamped advertising strategy.

How Can We Help?

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