CASE STUDY
Scaling PREPAW on Amazon
With a Stronger SEO, Conversion, and PPC Foundation
A coordinated Amazon growth program focused on listing quality, discoverability, conversion, and advertising efficiency.
OVERVIEW
Project Overview
The market context, account constraints, and growth objective behind the engagement.
The pet category on Amazon is one of the most competitive and fastest-growing marketplaces, dominated by established national brands, aggressive private labels, and rising advertising costs year over year. For emerging brands like PREPAW, visibility alone is not enough—success depends on strong SEO relevance, high conversion efficiency, and disciplined advertising execution.
PREPAW partnered with AMZEXACT to move beyond short-term sales tactics and build a scalable, defensible Amazon business. The focus was on strengthening the brand foundation, improving operational efficiency across listings and advertising, and driving consistent, long-term year-over-year growth in one of Amazon’s most competitive categories.
CHALLENGE
Business Challenges Identified
After a deep audit, AMZEXACT identified the following bottlenecks:
- Listings were under-optimized for Amazon SEO, limiting organic discoverability
- Visual assets were not conversion-led, impacting CTR and CVR
- PPC performance lacked full-funnel structure, limiting scale efficiency
- Growth relied too heavily on paid traffic without compounding organic lift
- No clear KPI framework connecting listings, ads, and revenue
The objective was not just growth, but controlled, repeatable, and scalable growth.
SOLUTION
AMZEXACT A–Z Growth Framework
A coordinated Amazon execution plan across listings, creative, SEO, and advertising.
Account & Market Audit
Reviewed listing visibility, keyword coverage, conversion signals, advertising structure, and the competitive landscape to identify the highest-impact constraints.
Listing & Creative Foundation
Strengthened keyword architecture, benefit-led copy, mobile-first images, A+ content, and Storefront pathways before increasing traffic.
PPC Structure & Scaling
Aligned campaign structure, search-term control, keyword ownership, and budget allocation with conversion and profitability priorities.
Measurement & Iteration
Tracked sales, conversion, advertising efficiency, and organic performance to guide ongoing optimization and controlled scale.
Listing Optimization & Brand Foundation (SEO + CVR)
Before scaling traffic, AMZEXACT rebuilt PREPAW’s listing and brand infrastructure, which is the single most critical factor for sustainable Amazon growth.
Why This Was Required
On Amazon:
- Poor SEO = low impressions
- Weak images = low CTR
- Weak copy = low conversion
- Low conversion = high CPC & poor ACOS
Scaling ads without fixing listings increases cost and limits growth.
What AMZEXACT Executed
🔍 SEO & Keyword Architecture
- Advanced keyword mining using search volume, relevance, intent, and rankability
- Keyword segmentation into:
- Primary (rank-driving)
- Secondary (conversion support)
- Long-tail (defensive + organic scale)
- Strategic keyword placement across:
- Titles
- Bullets
- Backend search terms
- A+ content indexing layers
Result:
Improved keyword indexing, stronger organic impression share, and higher relevancy scores for PPC.
✍️ Listing Copy Optimization
- Benefit-led bullets aligned with buyer psychology
- Objection-handling copy to reduce hesitation
- Compliance-safe, algorithm-friendly structure
🧩 KPIs Impacted
- Conversion Rate (CVR)
- Add-to-Cart Rate
- Sales Velocity
🖼 Image Optimization (CTR + CVR)
- Hero image optimized for mobile CTR
- Feature-benefit visuals to reduce bounce rate
- Comparison and lifestyle images to support decision-making
🧩 KPIs Impacted:
- Click-Through Rate (CTR)
- Session-to-Order Conversion
🔍 A+ Content Optimization
- Brand storytelling modules to build trust
- Feature education to reduce returns
- Comparison charts to increase SKU cross-sell
🧩 KPIs Impacted
- Conversion Rate
- Time on Page
- Brand Recall
🏬 Storefront & Brand Store
- Funnel-aligned Brand Store architecture
- Clear category segmentation
- PPC landing path optimization
🧩 KPIs Impacted:
- Store Engagement Rate
- Assisted Conversions
- Brand Halo Sales
Sales Performance & Commercial KPIs
With optimized listings and brand assets, PREPAW achieved strong commercial performance:
Interpretation
- Strong buyer intent
- Effective multi-unit purchase behavior
- Healthy balance between volume and value
- Total Order Items: 3,122
- Units Ordered: 3,132
- Ordered Product Sales: $112,772.04
- Average Units per Order: 1.75
- Average Order Value (AOV): ~$36
Final Business Outcome
Through AMZEXACT’s A–Z Amazon Growth System, PREPAW achieved:
✔ $1.14M+ in PPC-driven revenue
✔ 12.1% ACOS at scale
✔ Strong YoY growth with controlled efficiency
✔ High-converting, SEO-optimized listings
✔ Sustainable balance between paid and organic growth
✔ A defensible Amazon brand built for long-term scale
Why AMZEXACT
AMZEXACT doesn’t just run Amazon ads or optimize listings.
We engineer Amazon growth systems that scale profitably, predictably, and sustainably.