01What should we review before increasing Amazon PPC spend?
Check the search terms, destination ASIN, variation information, images, price, and stock. A larger budget will not resolve a mismatch between the shopper’s intent and the offer.
02How can video and A+ Content support Amazon listings?
They can demonstrate product use and explain differences that shoppers need to compare. We choose creative formats around approved product facts and buyer questions, not an assumed ranking or sales lift.
03How would you choose the first products to promote?
We look for a relevant search opportunity, a clear offer, enough inventory, and workable margin. That usually produces a smaller, more useful test than advertising every variation at once.
04Why might social creative need changing for Amazon?
A social post introduces a brand; an Amazon image must help shoppers compare a specific product. We keep the identity while making size, use, and differences clear.
05How do you handle several colors or sizes?
We review variation structure, naming, images, and which child ASIN receives each ad click. The correct choice should be obvious.
06Should a new product start with search or video ads?
That depends on the offer, creative, and test budget. Relevant search traffic and a clear detail page usually come before additional ad formats.
07What can clicks without orders tell us?
The query may be too broad, the wrong variation may open, or the page may leave an objection unanswered. We compare the query and destination before changing bids.
08Can you manage Amazon creative and PPC together?
Yes, when both are in scope. Search-term and conversion findings can inform the creative brief, while approved assets and campaign changes are reviewed against the same product goals.
09Do you only work with Los Angeles brands?
No. AMZEXACT works remotely with brands in Los Angeles and beyond. The work is based on each product and account.
10How do we assess a creative refresh?
Record an ASIN baseline, the assets changed, and measures such as conversion, sessions, and ad performance. Do not credit one asset for every account-wide change.